Sponsored By…
Pattern Design • Poster Design • Installation
"Sponsored By…" was an installation I created at Bard College. This project seeks to immerse the viewer in a fully commercial environment, leaving them on a merchandising scavenger hunt. Just like advertising, for every unconcealed logo, there is a logo the viewer is likely to have missed. “Sponsored By…” seeks to engage the viewer on both conscious and subliminal levels with the patterns that cover the room being comprised of over 100 corporate logos.
Wallpaper created from the logos of Monsanto, Shell, Dodge Ram, Dodge Cobra, British American Tobacco, United Nations, and American Greetings.
I upholstered furniture with a custom-made fabric consisting of three repeating mandalas of cars, fast food, and liquor.
Just as the wallpaper and fabrics were created entirely from corporate logos, so too were the wall art.
The first of three mandalas making up the pattern on the chair and couch upholstery. This pattern was also printed on the couch pillow.