Pigeon is a direct-to-consumer cannabis brand with a simple premise: farm-to-table product, delivered to your NYC doorstep. Cannabis branding has a well-worn visual vocabulary — psychedelic colors, heavy-handed leaf imagery, counterculture references. Pigeon wanted none of it. Working with a developer and small team, I designed the website and a packaging system of five SKUs: three mylar bags in different colorways to distinguish strain type, and two shopping bags in different sizes. The goal was to communicate luxury while keeping strain type legible at a glance. Customers responded positively, and the website is set to launch soon.