The Club Car
Logo Design • Poster Design • Email Design
The Club Car was a speakeasy-style live performance venue inside the McKittrick Hotel, hosting jazz, cabaret, comedy, and magic acts with programming that turned over constantly. The brand needed to hold the room together across all of it, communicating the sophisticated 1939 world of the McKittrick while carrying the energy of a venue where anything might happen on a given night. I designed the logo and a campaign asset for each production, built around an animated poster and extended across email, social, and print. The logo has remained in use since its design, and the campaign approach became the model for every production that followed.
The McKittrick Hotel exists in the world of 1939 New York, so I created a logo that would make sense in that era.
My goal was to have some art-deco elegance, without looking too serious or inaccessible. The italic font in the angled oval evokes a sense of dynamism – like anything could happen here. The tall, geometric font, with decorative detailing conveys the feeling of luxury that The McKittrick Hotel strives for in all of its properties.
Club Car Logo
As a magic show, I created this poster to be intentionally vague and mysterious. Viewers’ eyes gravitate toward the silhouette of Scott Silven, the host of this mentalist magic and dinner experience. The lack of color in the poster adds to the sense of mystery.
At The Illusionist’s Table
A tale of hope and despair as two young refugees make their way across Europe in search of a safe haven. Seagulls are a recurring motif in their journey, representing both their highest highs and lowest lows. Here, I used the silhouettes of the two brothers in the seagull’s wings – one brother sullen, and the other hopeful.
Flight
An email for The Lost Supper, a surrealist dinner party taking place in the Club Car. The font and checkerboard envelope are a nod to the Club Car, while the Magritte-esqe clouds and spiral showcase the show’s bizarre elements. The key in the wax seal suggests that the viewer has the ability to open the keyhole in the invitation.